Enter the EU market without wasting money

Chinese companies looking for growth in EU need to adapt to prevent failure

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Do you think your product and marketing will work in the EU?

Many companies have a great product and are selling in their native market, but fail to be succesful in the EU. They are spending a lot of money and wasting valuable time and resources working with the wrong agencies or trying to do it themselves.

Work with us and successfully enter local markets.

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Your product and marketing is not ready for the EU market

The EU countries have many different languages and big cultural differences. To grow you need to adapt your product and marketing to the local market. Companies that fail to grow often make the same mistakes:

► To enter new markets without market research and validation experiments increases chance of failure

► Using the same global marketing campaign for all countries and local markets is not effective because of cultural differences

► By translating only the website or product manual, without localising, you are not adapting to different customer buyer motives

Translation services or Marketing agencies are not a good fit.

Translation agencies do not know anything about digital marketing. And marketing agencies do not know enough about culture and localisation. Hiring both in local markets and trying to manage the project yourself is too complex.

► Translation agencies do not advise which marketing channels are best for local market and cannot execute marketing campaigns

► Digital marketing agencies from EU do not understand the Chinese language or culture and fail to translate and localise your marketing campaigns

► Managing multiple agencies to work together is expensive, time-consuming and inefficient.

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60% of global digital marketing spend is wasted

Research finds that spend on digital marketing is failing to deliver the value companies should expect.

If you have a budget of ¥ 1000.000,- for marketing do you want to waste ¥ 600.000,-?

 

Our Localisation & Growth service will make you successful in EU markets.

Follow the 3 basic steps below to understand our way of working.

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STEP 1

Define Go To Market Strategy

We combine local market data, the Cultural Adaptation Framework™ and real life experiments to define the best Go To Market Strategy.

"We already have market research data, why do we need this?"

Market research data is not actionable and does not inform you how to adapt your product and marketing to the local market. That is why we add a few steps to create the best Go To Market Strategy together.

STEP 2

Achieve Local Market Fit

We adapt product and marketing assets by managing translations and localisation. Then we setup and execute marketing for local channels.

"We are already selling our product in market A, why do we need to change plan for market B?"

Each country has a unique cultural profile that influences buyer motives and decisions. That is why you need to achieve Local Market Fit before launching.

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STEP 3

Repeat Growth Marketing Cycle

To achieve rapid growth we keep improving existing marketing efforts in short cycles. And we test new marketing tactics to see what works best, before scaling up.

"Other agencies propose a big advertising campaign, what is the difference?"

Many agencies are not really focused on achieving growth for your company. They focus on generating awareness, but that does not equal sales. That is why Growth Marketing experts validate marketing tactics before scaling up.

 

This is why companies work with us

Founders, CXO's and Marketing Executives hire us to support their international expansion.

"[...] pro-active and delivering much more than expected [...] we made a lot of improvements during this 4 months."

"[...] added value making sure not only our ads, but also our website content was effective and accurate in different countries."

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Petra Vunderink
Head of Marketing Communications at EXACT

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Wijnand Rijkenberg
Senior Localisation Manager at TESLA

These companies are already successful in multiple countries, will you join them?

Many companies are active in different countries around the world. They have succeeded in many local markets, will you join them?

 Start now with a FREE strategy review

 Stop wasting money managing multiple agencies

 Monthly contracts, cancel at any time

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Interested to know more about us?

Read the About Us page to learn more about our company, team and partners.

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